As a woman (especially a mom) entrepreneur, it may be hard at times to realize that extra income that is needed to take care of your family. I know for sure I went through a few years of little or no income coming in. During those times, it is hard to be in a creative mode. However, if you take a moment to look at your situation, you will find that you CAN create a business from where you are!
That is how I created Kingdom Women International, a personal development and consulting company for mom entrepreneurs, showing them how they can grow that new business idea by using key business strategies. I want to show you in this article how another mom did this, and how she went from $0 to a $350,000 investment from a famous mom entrepreneur!
Whitney Lundeen had no money, even to the point of not being able to afford childcare for her children. Being a single mother, she knew she had to do something fast.
Problem she faced: She could not fit into her pre-pregnancy clothing, and she could not afford new clothes.
ABC7 News interviewed Lundeen and here is what she said:
"There's this problem and I went to the stores and I didn't find anything that was meet in the middle so I was just like I'm going to make something". Here is the thing, she did not have the skill of sewing. "At the time I was a single mom and I would put my boys to bed and then from 8 until 2 every night I would just teach myself and it was a super hard learning curve," recalled Lundeen.
Out of necessity, she created easy to wear, wash friendly clothing for moms who play with their kids. Brilliant! What I find particularly amazing about this is the fact that she was not skilled in sewing. But she made the investment in herself to learn about a skill that would solve a problem that she faced. Now she has Sara Balkely, the creator of Spanx, investing in her business on the hit entrepreneurial show Shark Tank!
Great things can come about from taking the time to think about a problem you can solve as a woman or mom entrepreneur. So, my question to you is, what new business idea can you create today?
Visit ABC7 News for the full story.
ORGANIC REACH IS DYING!!
Hubspot notes a study from Edgerank Checker found that between February 2012 and March 2014, organic reach for the average Facebook Page dropped from 16% to 6.5%.
If you are just starting out, you may start growing by utilizing ORGANIC strategies. Like:
1. Social Media - Do contests
2. Website - Create content and drive traffic to your web page
3. Email List - Create Opt-ins and Lead Magnets
The Facebook algorithm allows those persons you interact with regularly to see your posts. That means that you should be focusing on relationships like Mark Zuckerberg suggested. Forming relationships with influencers will allow you to leverage their audience when they mention your events and courses, or by simply asking their audience to check out your page or a specific post.
There is one other strategy that trumps all of these and grows those three areas at the same time. You can have 10 influencers talking about you and your business for an entire week organically, spiking the engagement and mentions about your page! This is by hosting an Online Summit. I have just completed a 7 day online summit and the results were astounding. It is the fastest way to grow your audience and influence online.
Organizing a Summit is alot of work! Here are a few things you have to work out:
I can show you step by step how you can host your own Online Summit like I did that grew my audience by 100% organically! My website views increased by over 30% with unique views, and I was talked about positively all over the main social media networks.
Sign up for only $50 for immediate access to this step-by-step training that will put you on the global map.
Relationships is like the new currency of the online space. When you grow and cultivate relationships with those you interact with online, then you are setting up yourself for a major increase of new followers to your social media pages.
There is a right way and a wrong way of soliciting relationships online.
The key to growing successfully online is by having the right relationships. Those of us who have social media pages have alot of persons on our friends list. But, how many of those "friends" help you push your business on a regular basis? Think on this, and write down the number of persons who can. If you don't have alot, then it's time to fill your friend's list with quality persons who are aligned closely with your ideal clients. So, here's how you can do that in the right way.
Go to the groups that you belong to that are aligned with your business. For example, if you are an interior decorator, then I'm sure you have joined groups that focus in interior decorating, design, home construction, real estate etc. The members of those groups are filled with your potential clients. So, you go down the list and look at their profiles. If you believe building a relationship with that person can help you extend your reach online, then send them a friend request. The person is more likely to accept your request if you have things in common. The first thing they will see is that you both belong to the same group. Having one or more friends in common is another plus, as they may trust the request more.
When they accept, do not leave it there. Send them a DM to thank them for accepting your request, and let them know why you reached out. That way, they will know that you are genuine. You have to nurture the relationship after that by commenting on their posts, also liking and sharing. Reach out ever so often to ask how they are going. Ask them if there is anything you can do to help. Whatever you do or say, be genuine! They will definitely reciprocate sooner or later.
Don't try to take their clients or followers! What you should do is ask them if you can share an offer that you have, and let their followers opt-in. This is the correct way to grow your list with their audience. Later on in the relationship, you can ask for collaborations.
Don't get into financial transactions through online relationships. This is where things can go bad really fast. There are many ways to get things done from where you are. When you get involved in cash transactions, loans and investments, it is highly possible to get your name and business tarnished online if you are not able to repay. So, I'm urging you, stay clear from these types of relationships.
If by chance you have had a bad relationship, it is your duty to fix it. Don't leave it up to the other person. If it involves money, do not run or hide. Reach out to the person and find out how you can solve the issue. If the person does not want to hear, that's okay. You have done your part, and you can feel secure in that.
Let me know in the comments if this has helped in any way.
If you are a mom and an entrepreneur, be sure to join us in our amazing Facebook Group: Successful Mom Entrepreneur Network.
"What is a Lead Magnet".
A Lead Magnet is an incentive that is used by a marketer to offer potential buyers in exchange for their name, email
address, phone number, or any other contact information. The most effective Lead Magnets are FREE and can be
digitally downloaded, like a PDF Checklist, E-Book, Case Study, Video Training etc.
There is no two ways about it. For your online business to get quality leads, you need a lead magnet. Potential buyers guard their email. It's like their personal and safe space in their home. They just wont let anyone in. So, you better
have a darn good offer on the table for them to quickly give you their email address. It's your job as a business owner to give them value, even though it is free. That is the psychology behind it all. The potential buyer thinks, "Wow, if
this lady gave me this for free, imagine the value I will get when I decide to buy!". Therefore, you must deliver,
In my own business, I have had many lead magnets that always get me results. Those results, came by creating an offer that is just irresistible!
What makes a good Lead Magnet?
To get the attention of your ideal clients, there are key elements of an irresistible Lead Magnet that must be present.
1. It must solve at least one REAL problem FAST - And your Lead Magnet should deliver on that promise. The problem should be something that your ideal client is burning to solve. That way, they are more likely to remain on your list.
2. Must be SPECIFIC - The recipient must be clear on your offering, or they will just ignore it.
3. MUST GIVE VALUE - This is in all caps, because it is the factor that makes the ideal client say YES to your offer.
4. Must be easy to access - Your lead magnet must be easy to get. Don't complicate things with to many words. The Opt-In should be above the fold, so the client can take action quickly.
5. Be the expert! - Hey, you are giving something of value, therefore, you must show up as the expert. Don't quench your goodness! Give the best of you in your Lead Magnet, and watch your list grow!
In the Free Resources below you will find a list of 40 Lead Magnets you can utilize for your online business. You can choose as many as you like, as long as it is in alignment with the specific goal you want to achieve.
The New Year causes us to have feelings of newness all around. With that momentum, I want you to think about new business ideas. There is absolutely no reason why you can't start a new business to add to your income stream. With advancements to the Internet, it is now as easy as ever to get new ideas. You can also start without a dime.
In this Blog, I show you the ways you can get those ideas.
You can think about these things:
1. Do you want to have a product or service based business? If you love selling, or have some capital to invest, you can create an online store to sell products that are in demand. If you love to serve, or have a special talent or skill, you can look at starting a service based business. Weigh the pros and cons, and look at what will be best for you.
2. What are you good at? Go back over your past jobs or talents and detail what you are good at. What excites you? What can you do that is better than anyone else? Think on these things and write them down.
3. What do people say you are good at? Ok, you don't want to pat your own back. So, ask at least five of your close relatives or friends what they would say is your spacial skill. They will tell you! Write down their responses.
4. What big problem needs a solution? There are so many challenges in the world today. Write down what challenges you face on a daily basis that don't have solutions. Think about how you can fulfill the needs of those challenges.
5. What service or product do you wish was around that just isn't?
6. Analyse trends. Search on Facebook, YouTube, Instagram, Reddit and BuzzFeed for what's trending. Look at what people are talking and raving about. Once you get in early on trends, it's much easier to capitalize on early entry products and services.
7. Make a business out of your own ideas! Become an "Idea Bank". Compile and list business ideas that you have researched
#WomanEntrepreneurTalk Live Podcast Episode 1 - Want more time? Then don't think about these things.
Recap: Don't spend time thinking about
1. Your Mistakes
2. Your Competition
What you should be thinking about? I call it the High 5 Approach:
3. Your Family
4. Your Business
5. Building Relationship
This High 5 Approach promotes relationship!
Let me know what you think about the episode and let me know what you would like me to speak on next.
Need some motivation and incentive today Mom?
In my previous email, I shared that it is possible to do both. You can have a successful business AND have a happy family life. What it boils down to is STRUCTURE and SYSTEMS. Of course, we can't do it all, but with some help, we can do amazing things. Women by nature are very resourceful. If you really want this success you dream of, you need to do things in a different way. These women surely did. It was in no way overnight success, but passion, persistence, intuition, faith and mentorship played a major part, shifting them from ordinary to extra-ordinary!
Founder: HeartCore Business
Wife, Mom, Entrepreneur
In her words: "I found myself torn after building a real estate division for Coldwell Banker. After all that work I was unfulfilled and crazy as it sounds I went on a spiritual quest to find out why I was still felt unhappy! Fast forward during that journey lets just say I found myself and had some unforgettable signs lead me in the direction to start up a coaching company to help people to become financially and emotionally free. Today that company is called HeartCore Business. I came up with the name sitting at a restaurant bar in Las Vegas.
I set out to make $5,000 a month and today we are one of the fastest growing coaching companies in my space. Who would have known you could become financially free and happy at the same time! My first year I profited $2,000 dollars plus I chose to take 7 years of bad credit in return for growing my business. (I had three homes go into foreclosure). At one point I was so broke it hurt.. shitty way to live your life. If I could do it all over again, I would pray more… I am a big believer that God has a plan much bigger then I can see…
Wife, Mom, Author, Speaker, Coach
Ronne worked hard to change the trajectory of her life. She went from being a statistic to a success story. She worked long hours as a janitor while pregnant, but she didn’t allow that obstacle to make her lose sight of her purpose. Even though the odds were stacked against her, she was determined not to allow her past circumstances to stop her from achieving her goals. After being laid off from her job with only an unemployment check as her income, and three children to take care of, she knew she had to make a change. She was determined to face her fears, and step into her purpose. The lessons she learned on her journey as a teen mom gave her the courage to launch several business ventures.
In 2009, she founded High Heels High Goals, an exclusive, non-profit organization that teaches women how to be successful entrepreneurs and empowers women to reach their goals. She believes, “Success is no accident, if you want to achieve amazing things and build a successful business, you have to do it on purpose for a purpose.” Because of her obedience, hard work and dedication, she was able to turn a minimum wage income into a 7 figure salary within a few short years. She achieved this goal without any formal training or business education. Ronne is the face of success. Instead of focusing on fear, pain, and the difficult days, she decided to endure and focus on the promise.
Wife, Mom, Entrepreneur, Billionaire
In 1998, while working in sales, Blakely came up with a new business idea. She had a pair of white trousers, but she couldn’t find any undergarment she liked to wear under them. As she explained to Forbes, Blakely created her own solution. “I cut the feet off a pair of panty hose and it allowed me to wear a pair of great strappy sandals. I didn’t see lines but the hose rolled up at my feet.” Blakely realized her footless take on panty hose could be a brilliant product. She spent two years working on her new business venture, working out the final design and registering her patent for this new type of shapewear. Blakely also had to convince a manufacturing firm to produce the product she named Spanx. “I had no money to advertise, so I went out on the road and stood in department stores for nine hours a day, lifting up my trouser leg to show customers my tights, and holding up pictures of my own bottom, in my white trousers, with and without my product on.” Spanx soon proved to be a hit. Blakely landed her first major department store order with Neiman Marcus and appeared on Oprah Winfrey’s “favorite things” list in her first year. Over the years, she expanded her product line to include panties, bras and other shapewear.
Founder: Express Smile Atlanta
Wife, Mom, Entrepreneur
How does she balance the time between family and having her own business? Ramona says, "My family is first and I make sure that my husband and children always know that they are number one and I’ve been able to involve them a lot because entrepreneurship gives you that kind of flexibility but I am often busy with work but planning ahead and staying organized helps me not to let anything be neglected." I owned and operated many successful businesses before Express Smile, so when I started this company I had a lot of knowledge and drive that I used to really get this one in front of the right people. Initially, social media played a huge part in building exposure for the brand but most importantly, we developed a system that truly works and is FDA approved and made in America. Those things are really important to the integrity of the brand.
So you see moms, it is possible to have both!
I am opening up 30 minute Discovery Call sessions to show how I can help you get to that place. My new Coaching program Mind Your Business Success™ starts soon and is the ultimate way to give you the support you need. This program will help you find simple, effective and result-driven ways of reaching your ideal clients, while creating better boundaries to stabilize your family life.
Are you ready to take control of your life mom? Send me a direct message to book a call with me, and let's get you on the path to expanding your live in 2018!
Starting out business can be a challenge. Especially if you don't have the support from the beginning. Having an idea is great, but creating a successful business from the onset takes a lot of strategy, guidance and capital investment.
Listen to this true story............
When I started out business 11 years ago, I had no money for investment. I was in my twenty's. Young and full of ideas. My mother-in-law had just got her property released into her hands since her 20 year mortgage had ended. She loved the idea her son and I had to start and office supply store, and she offered to invest in us. This was great, because the value of the property was high. We were able to secure a loan, as our bankers could not wait to take the property as collateral. In a few years, this would turn out a nightmare we did not expect, since we had no support from a business mentor.
We had years of gain. However, gain with support is always better. That way, you will be held accountable for your actions, and you will be able to make better decisions. Our first taste of pain came with the crash of the economy in 2009. It became very difficult to keep up with payments to our bankers. And, of course, they took advantage of this. We were offered refinancing after two years, which took our mortgage back up to the maximum amount. At the time, we thought that was the only option. We would come to learn, that you always have options.
A few years later, we could not keep up. We had failed. What would we do? What move would we make? We had lost everything. Our gain had turned to pain. I'm so grateful that we were able to come back from it. It took over three years, but we did it. We had learned the hard way about having a business without support. We tasted the gain, and had to overcome the pain.
You will experience pain in business more than once. Some say that's the sign of a true entrepreneur. But, it's what you do through that pain that determines if the effects are long term or short term. I would stress that you should have support ready. That may be a mentor, business advisor, business coach or consultant. Sometimes when you are experiencing pain, you don't think clearly. And most times, as an entrepreneur, you don't know it all. An experienced entrepreneur will ask what is your next step.
Think about someone who has just started the gym. Their main goal is to have better health and a banging body. They would say they are successful when that goal is achieved. However, in order to get that success, they have to train hard. They will have to go through initial pain every time they are working on a new body part. It's also true for business. You may have many new businesses as you grow. Some will work, and some will not work. You may have to work harder on one, and have smooth sailing in another. The degree of pain you experience can be minimized if you have a great trainer.
So, let me know. How has it been for you? Have you ever experienced gain in your business without pain? Do you have a mentor holding your hand? Do you have other support? Let us know in the comments below.
Are you an experienced female entrepreneur or just starting out business? Have you joined the Big Life Big Business Facebook Group yet? In there I give FREE training and business content daily. Click HERE to join.
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